An interview with Dani Taylor, buying director at Cox & Cox
We’ve recently collaborated with the amazing Cox & Cox as, like us, they’re all about help you make your home as good as it can be.
We asked buying Director Dani Taylor about her approach to putting together ranges, the impact of lockdown and future trends… They’ve also very kindly provided an exclusive offer just for TOG readers.
We’ve recently collaborated with the amazing Cox & Cox as, like us, they’re all about helping you make your home as good as it can be.
We asked buying Director Dani Taylor about her approach to putting together ranges, the impact of lockdown and future trends…
We love your new kitchen range, tell us a bit more about it.
Free standing furniture – islands, larder cabinets & most importantly wine storage. We wanted to give our customers flexibility and the ability to mix and match our free standing pieces with their existing kitchen units. Our first range is available now and because of the instant interest and sales we are working on adding new pieces to the collection early next year.
How do you get your inspiration for the items you select?
It could be anything from seeing a great wall colour in a magazine or advert, or sometimes it comes from a personal need – I have a four-year-old son who is obsessed with cars, so I love stylish storage solutions – we are just finalising a gorgeous oak dining bench with built in storage which will launch early next year.
We create a lot of products ourselves and work directly with manufacturers, utilising their expertise and materials to create high quality products – whether it is wood & furniture or glass and Christmas decorations.
What qualities does a product have to have to make it on to the Cox & Cox website?
We have a very definite handwriting here at Cox & Cox, we love pared back simple furniture which will last a long time, coupled with exciting accessories and soft furnishings to liven up your space. You can transform a room with a statement colour on the wall which is why launching paint was so exciting for us, and adding colour through art, rugs & textiles means that you can easily swap accessories from room to room if you fancy a change.
There are key materials that you will see over and over again – the core of Cox & Cox – oak & blonde wood, rattan, sheepskin & velvet, and we love the timeless colours of grey, blush & blue that endure through the seasons & trends.
What are your ambitions in the medium term for your ranges?
We always try to offer the complete room solution, from the paint on your walls to the vase on your console, so we are looking at new categories based on this – bathroom & home office are two focus areas. Furniture is such an exciting category and we are developing lots of new ranges with our factories and suppliers so this will be our biggest growth area in 2021.
We have a few exciting brand-new ranges in the pipeline, but I can’t tell you what these are yet – you will have to watch this space!
What are those items that are timeless and just always sell?
One of my favourites and an enduring best seller are the Weathered Oak Stools. It is so hard to find a great looking and comfortable stool which is also the perfect height for your kitchen island, and this one really does tick every box. I have the oak and metal version around my industrial style island unit at home and I love them!
How do you think lockdown has affected people’s cooking habits and homeware choices?
People have had more time at home, everything you have wanted to change, and every DIY job that you have been avoiding suddenly becomes inescapable. I would say I generally do a lot of DIY, but I have certainly been more critical of my living space since lockdown. We spend a lot of time in the kitchen and I know we are not alone in learning new skills these last 6 months – I know a lot of people who have taken up breadmaking and baking and with that comes a need for new utensils and mixing bowls. I think people are more considered because they have had a lot of time to browse and choose online, so getting something not just useful, but also with shelfie appeal is important.
Which item could you have not lived without during lockdown?
I love statement seating in the garden and we have to be grateful for the fabulous weather over lockdown. My absolute favourite piece from the Cox & Cox range is the Paros Swinging lounger. Me, my son, my husband and our dog Bowie have used it virtually every day, it is the most comfy thing ever.
What are your predictions for the next kitchen homeware trends?
Cocktail making is a trend that doesn’t seem to go away, and whatever the spirt of the moment, you can’t go wrong with a classic cocktail. Whether you want alcohol or not the options are endless and glass and barware can make fantastic and easy presents for the festive season. Our new fluted glass range is fabulous and I am going to buy the whole lot! My particular favourites are the Smoked Glass Fluted Wine Glasses – plus I love the the art of display so I think bottle shelves are such a great idea – a line up of your favourite tipples across the top, and your favourite glasses hanging underneath – perfect!
Some things are just worth spending that little bit extra on, and like the craftmanship in a TOG Knife we really think it is worth putting your money into something special and made by true masters in their craft, for us it is our a custom made upholstery range.
We design TOG Knives to last a lifetime; what has been your best investment piece?
Some things are just worth spending that little bit extra on, and like the craftmanship in a TOG Knife we really think it is worth putting your money into something special and made by true masters in their craft, for us it is our a custom made upholstery range. I love the fact that you can choose the style, then the size and most importantly the colour and material – so it feels really special and unique to you. We have tried to curate the edit so that the choices are manageable, and that whatever you choose it will look really stylish.
Give us a heads up – what’s on your Christmas wish list?
I am really hoping that under my tree are some things to help me out with my new found love for cooking. I have been foraging for fruit – there are a lot of apples in Somerset! So a lot of people put boxes in front of their houses full of apples for the taking, and of course we have been blackberry picking in the hedgerows. I have been making pies, cakes and most recently my own jams and chutneys, so a great small knife, like the TOG Petty Utility Knife would be perfect, and I really need a sugar thermometer if I am going to get serious about jam!
I really like to display all of my jams in beautiful jars with old fashioned embossed label printer – so a new Dymo label maker would be a must have, and a gorgeous shelf to store them on – I love the Two Industrial Wood & Metal Shelves because you can space them according to your jar sizes!